" the noticeable though brief distraction an objectification based advertisement creates in the opposite sex may demonstrate the importance of the need to look unquestionably desirable to maintain their full attention (who do not appear to be very faithful at all - and are certainly not with all of these advertisements around) - and so further the argument for the purchasing of the product "

- philosophy of the body  refresh



Representing Humanity

Subjectify - leading the abolition of
physical and psychological abuse

Organisation Profile

Subjectify is an Australian based harm preventative charitable organisation, whose primary aim is to prevent the misrepresentation of human beings thereby protecting the dignity of members of society and preventing their abuse as product of their misconception.


The purpose of the organisation is to:

  • develop, maintain and promote a comprehensive and integrated philosophy of mind to secure a scientifically plausible and publicly acceptable basis for human dignity, where mind is not mutually exclusive from the brain (substance dualism), nor is mind the brain (reductive physicalism), nor is it a by-product of the brain (epiphenomenalism), but is mapped to our brain's concept of itself (non-reductive physicalism)
  • develop, maintain, and promote (increase public awareness, support and participation in) objectification theory[1], educating people about the misrepresentation of human beings in society, and consequences for its toleration[2][3], including but not limited to self-objectification
  • develop, maintain and promote resources to mobilise the general population to speak out about their distaste for and report the misrepresentation of human beings without being targeted for abuse themselves
  • increase public awareness, support and participation in the dignified representation of human beings in society
  • To establish and maintain a public fund to be called the Subjectify Public Fund for the specific purpose of the promotion of the prevention or the control of behaviour that is harmful or abusive to human beings (Subjectify harm prevention charity). The fund is established to receive all gifts of money or property for this purpose and any money received because of such gifts must be credited to its bank account. The fund must not receive any other money or property into its account and it must comply with Subdivision 30-EA of ITAA. (Section 6.1 - Model Clauses for Harm Prevention Charities - 'Establishment of the Public Fund' clause)

In summary;

  • Representing Humanity - understand the philosophical basis for human dignity and promote the dignified representation of human beings in society
  • Restoring Sanity - support and communicate objectification theory - the misrepresentation of human beings in society and consequences for its toleration
  • Perversion No Mercy (as it gives none, neither shall it receive any) - speak out about distaste for and report the misrepresentation of human beings and enable freedom of speech

The principal activity of Subjectify is the promotion of the prevention or the control of human behaviour that is harmful or abusive to human beings. Behaviour that is harmful or abusive means one or more of the following:[4]

  • emotional abuse
  • sexual abuse
  • physical abuse
  • suicide
  • self-harm
  • substance abuse
  • harmful gambling.

If you are interested in joining this organisation, please review the Philosophy of the Body (Richard Baxter), and perform some analysis or critique of our objectification theory. Alternatively, we encourage you to make contributions, modifications, or corrections on the Objectification Wiki (or discuss these on the talk page).

1. Self-objectification, risk taking, and self-harm in college women, Jennifer J. Muehlenkamp, Jenny D. Swanson, and Amy M. Brausch, Northern Illinois University, Psychology of Women Quarterly, 29 (2005), 24-32. Blackwell Publishing
2. Background Paper to Time for Action: The National Council's Plan for Australia to Reduce Violence against Women and their Children, 2009-2021 - 'What role do controlling attitudes and behaviours play in violence against women?'
3. VicHealth, Two steps forward one step back: Community Attitudes towards women, VicHealth October 2006, pages 11, 17, 29
4. ITAA 1997. Schedule 12, item 6, definition of 'behaviour that is harmful or abusive' in subsection 995-1(1)
5. The Objectification Wiki - established by The RBB Foundation - December 2009. Note it contains the contents of the Philosophy of the Body (as published during its development) and may be used for the public review of this manuscript.

Referenced Websites

Website Name Class Purpose
Subjectify Secular Charity
Philosophy of the Body Secular Philosophy (Objectification Theory)
War on Objectification Secular Activism
The Objectified Secular Informational
The Aborted Secular Informational
Order Against the Objectification of Women Religious Consistency
RBB Foundation Secular Philanthropic
The Objectification Wiki Secular Philosophy (Objectification Theory)
Subjectification Secular Activism
Rehumanisation Secular Activism
Dehumanisation Secular Informational
War on Girls Secular Informational
Commodification Secular Informational
Trespasses Secular Informational
Humanisation Secular Portal

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" in a state of acceptance of objectification it doesn't matter which object they have, and so multiple partners (even the inclusion of imaginary ones) becomes acceptable "

- philosophy of the body  refresh

Restoring Sanity

Perversion No Mercy

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This website is an initiative of the RBB Foundation.
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